Ultimate Guide: Clickfunnels Sales Letter Funnel In 2024

Published On: November 2, 2019|By |7.7 min read|
Sales Letter Funnel

We use affiliate links and may receive a small commission on purchases (at no extra cost to you). Learn more.

Sales Letter Funnel is one of the most successful ideas for selling products. With this method, you can easily sell any product to anyone. This is one of the Top 22 funnels described in the Funnel Hacker Cookbook by Russell Brunson.

You have to think differently about what is on the top list. Russell Brunson is constantly changing the definition of funnel marketing through new ideas. This is because he wants his followers to be far ahead of others.

He is not only giving you ideas but also giving you detailed instructions on how to implement them in your business. If you would like to know more about the Sales Letter Funnel, read our review very attentively.

In it, you will find out a lot of unknown information. Our review will cover the definition of a Sales Letter Funnel, information on how to apply it to business and become successful, etc. Now let us start the review here.

What Is Sales Letter Funnel?


It is really easy to understand what it is all about by seeing the name. Inside its name, there is the definition.

Simply put, the sales letter funnel is a letter about a product or service that has the option to buy or subscribe underneath where people will give their information regarding credit card, email, phone number, etc.

You can easily impress anyone by a Sales Letter. This is because your letter will be very informative and reading which anyone would be interested in buying something. The sales Letter Funnel idea has given by Russell Brunson.

He first wrote about it in his Funnel Hacker cookbook. Not only does the sales letter funnel help to sell the product on the landing page, but it also makes the arrangement of up-sale and down-sale.

If someone buys your product, you can take him to the down-sale page. In that case, if you give some free offers with another one then it will help a lot. The same rule applies to up-sale as well.

Setting up this funnel is also fairly easy because it has a low number of pages. People can buy the product directly from the review page.

How to Use the Sales Letter Funnel in Your Business

You can easily apply the sales letter funnel to any of your business. Sales Letter Funnel works in all types of businesses. However, many in their business cannot use it because of not know the proper rules.

Now we will show you how to use the sales letter funnel in different businesses. Take a look at that now.

Its Use in Authorship Business

If you have an authorship business, then you can write an article or give a lecture to your fans. The theme of it will be the story behind your becoming an author. But it has to be like a letter. Then thousands of your fans and followers will all read or hear it with interest.

The more you can keep them that way, the more likely you are to be succeeded. Then at the end of the process, you will ask them for some info.

For example, if you want to know about a specific thing, you will need to complete this form and submit it. When people will submit the form, you will get the lead.

Popular authors do it with great success. But you should not ask for any personal information suddenly. It can be the opposite of your purpose. You need to make the visitors fans first. Then they will do whatever you want them to do.

Its Use in Ecommerce Business

Those who want to use the sales letter funnel in e-commerce business should first write a product or service sales letter. In this case, you can write a sales letter on why a product is created, how it is created, etc.

Naturally, visitors will want to hear the story of your product creation. When they come to the end, then they will get the option to subscribe. Now they will easily subscribe to your site by providing their email after listening to the emotional story of your product creation.

After all, if you have an offer you can cover it as a supplementary with a sales letter. Someone who wants to know something will get the bonus of another item, then he or she will buy it easily.

Many marketers are now successful after using e-commerce sales letter funnel. You too can start experimenting with this in your business.

The Use of Sales Letter Funnels in Business to Business

Business to Business is the bond between two merchants. The purpose of them is doing business to sell products. The sales letter funnel can be applied very well here.

Since your buyer is also a businessman, he or she can easily understand the meaning of your sales letter. Here you can highlight different activities of your company’s founders in a sales letter.

You can write about how many difficulties they had to face to reach today’s position, how you are connected with them and so on. You can also provide a detailed description of the company’s signature product.

For example, how much revenue does this product provide, how much sales, why buyers are buying it more, etc. Finally, there will be a simple order form from where you can convert leads or sales.

Use of Sales Letter Funnel in Affiliate Marketing

Since you are a skilled affiliate marketer yourself, no one will be able to utilize it better than you. Choose your front end product for writing a sales letter. Create a special discount for visitors.

Who doesn’t want to buy when they get a discount? If you can explain well about the sales letter discount, you can get many instant sales. This is because if good things are available at huge discounts then everyone will want to buy them.

Do not give the offer right at the beginning. Then many people will not read your sales letter thinking of the offer. Then the offer will go in vain.

As an affiliate marketer, put a lot of up-sale and down-sale products on offer pages. You will also get better leads and sales from them.

Use of Sales Letter Funnels in Professional Service Business

A large number of people now provide professional services on various topics. Competitors are also very high because of the number of service providers.

So in the beginning, you should find out the reason why the buyers will go to your competitors but not to you. Also, break down the misconceptions that people have about your business. In the sales letter, present everything neatly.

Thus, visitors will be very impressed. They will think that what they have thought about your service so far was a lie. At the end of the sales letter, add the buy now or subscribe now button.

It will be helpful to sell the product and you will also get the leads. If you can get benefit from your business in two ways, you will go far ahead of others.

Its Use in the Retail Business

To use the sales letter funnel in the retail business, first of all, create a beautiful story with a great passion. This is because everyone loves to hear stories of emotions and success.

You can start by explaining why you have opened the store, why you are benefiting from it, different issues including early struggles and so on. It will be quite appealing for buyers to hear the story of your struggle.

They may imagine themselves in that place and would think that it was such a daunting task. Only then will you show your original game. Collect their email and phone numbers with a form. Since they are so impressed to hear your startup story, they will easily subscribe to your form.

If you can continue this system, you will get a lot of leads. Then use them to create a sales funnel. A reverse sales letter funnel is quite a potential for retail business.

Last Words

The main purpose of funnel marketing is to collect sales or leads. If you do not do these two things, your entire work will be in vain. But converting to sales is not an easy task. That is why you have to work with a lot of strategies.

If one fails, a new strategy will have to be implemented. Hopefully, you do not have to worry that much about strategy. Russell Brunson himself brings out new strategies for you.

Applying them correctly in a timely manner will catch you higher success. A sales letter funnel is a great tool for success. Russell Brunson writes about this in his famous Funnel Hacker Cookbook. Then it came to a lot of discussions.

We have analyzed every detail of it in this review. Hopefully, no one will have any confusion about the sales letter funnel.

About the Author: Ashraful Islam

Ashraful Islam is the founder of Pro Funnel Builder, a blog in which he shares his passion for sales funnel, lead generation, and digital marketing. He also documents what he learns to help others avoid making costly mistakes that he's made - saving money!