The video sales letter funnel is a very useful thing for video marketers. People can understand everything pretty well in the video.
This increases the chances of sales. If you are an internet marketer, you need to be successful by applying a variety of tricks. Since people’s minds vagary, rival’s strategy is better than yours.
If you want to do business beyond your competitors, you need to take a different strategy. One such great strategy is the video sales letter funnel.
Russell Brunson has given a lot of suggestions about this funnel. Many may be skeptical of how effective the video sales letter funnel is? Just to assure you, this is surely useful.
So, if you keep learning, applying in business will yield great results. Today we have landed the review to give you a detailed idea of this funnel. So let’s know the end-to-bottom of the video sales letter funnel.
Video sales letter funnels are product sales by creating funnels through video. You will highlight the various attributes of your product or service in the video.
People will watch your video with interest. You will give a video sales letter on the first page. There will be an order form. People will buy or subscribe to your product with their credit card information.
You can also arrange upsell or down-sell from the video. This will be your extra income. By setting up the video sales letter funnel, you can easily explain all to the customer about your product.
Because he will witness all through video. It can easily be explained in the video which is not possible to explain through the tutorial. It’s a lot like watching live.
For this reason, viewers watching the video are eager to buy the product. Create a documentary about your product in the video. It will contain all the A-Z details of your product or service.
You can create a lot of sales or generate leads in this way. Hopefully, the video sales letter funnel is clear to everyone. You can get a lot of leads if you apply it successfully in different businesses.
How to Use the Video Sale Letter Funnel in Your Business
Many people think video sales letter funnel does not work well in business. This is a pure misconception. More product sales can be done with video.
That is why it can be applied very well in business. It has been shown how to use a video sales letter funnel in business.
Use in Authorship Business
Suppose you are an author. You do business with various books, audio, video books, lectures, a consultancy. Then you create a video sales letter beautifully with a product or a service.
Thousands of viewers or readers will watch your video. Then you can say that you have more expensive ideas. They are much more effective than this. Subscribe to get this premium feature video.
Viewers will then subscribe by email to get your exclusive product. Not only that, but he will also give you his credit card information. This is quite a useful method. You can sell a lot of products or generate leads with video sales letter only.
Use in E-Commerce Business
Now the e-commerce business has expanded immensely because of the advancement of the technology. It can be said that everything is sold online now. Nowadays, offline merchants have also moved to e-commerce to sell products.
This is because people are now addicted to the internet. People want to see a good review of that product before shopping online. By analyzing a product’s slice through a video sales letter, you stand out to the customer.
You will present any product to the customer by analyzing it in detail through the video sales letter. Add the Buy Now option at the bottom of the video. Where buyers will buy products with information about their credit card, email, phone number.
You can add upsell or down-sell if you want to sell more products. They will find from there that buying one is getting another valuable free with it. So you can also be well benefited from e-commerce business from upsell or down-sell.
Use of Video Sales Letter Funnel in Business-To-Business
Business-to-business is a platform for a large amount of transactions. Everything on this platform is purchased at a wholesale rate. So, you will get a good profit once you can sell a product here.
First, create a video that will contain important guidelines on competitor analysis, retail sales, creating sales channels for this. Besides, explain why he can easily sell your product after buying it.
You will also mention the reasons why people will easily accept your product. The whole point is that you will give training type video to a seller regarding sales on the B-to-B platform.
Then the visitor will think since you are giving training then he should start with your product. You can offer exclusive product when the video watch is over. You can tell them to click on your next funnel to get more valuable tips like this. Keep many upsell, down sell there.
Use in Affiliate Marketing
Affiliate marketing can be done without investing in a product. Just as you are doing marketing to earn for others, entice others to earn you. It’s a lot like MLM marketing. Create a video sales letter on how to earn by doing multi-level marketing.
Give all exclusive tips in the video. Here you can apply the squeeze page strategy. That means you can tell them to subscribe by showing half of the video instead of the whole video. Anyone will subscribe to watch the rest in your video sales letter funnel.
So, when someone starts an affiliate based on the method you have shown then you will earn like him. In this way, the more people affiliate with your referral, the more you will earn. You can create any other sales funnel by utilizing the leads you will get.
Use in Professional Service
You can also apply this funnel very well in Professional Business. And it’s a very easy thing to do. At first, create a discounted video sales letter on your product, or service.
Giving a discount will not cost you in this kind of business. Since there is no investment in what you are getting from the service. That means you don’t have to buy this product. You are giving this service entirely from your intellect.
But do not offer a direct discount. Give a condition to subscribe to those who want to get a discount. They will happily accept your discount since most people are forced to take professional services.
They will buy the service as well as subscribe by email. This method is very successful in the professional business. Since people can know all about your product from the video.
Use in Retail Business
You need to write a video sales letter on any product to apply this funnel in the retail business. The work is not difficult at all. Create your video sales letter with the information of just product specification, product usage, quality.
Then, at the end stage of the video watch, you can make an offer to the viewers that if you want to get more valuable products like these at a discount, you need to subscribe.
Since this is important for him so that he will easily subscribe. Then deliver his deserved discount on the thank-you page.
Besides, you can also keep more exclusive products there. Many upsell, down sell take place from them too. Since maybe, people have found what they were looking for from your thank-you page.
We will finish today’s review after saying a few words. You can experiment with creating different types of funnels if you want to be successful in business. Use the sales funnel that gives good results.
However, do not stop experimenting. Since at one point your successful sales funnel will become ineffective. If you want to get the latest strategy on funnel marketing, stay tuned to click-funnel. Since Russell Brunson has always researched this.
The video sales letter is a very successful sales funnel. Hopefully, you have got all the information you need about the video sales letter funnel. So far today. Next, we will come up with another sales funnel tutorial. Stay tuned.
Ashraful Islam is the founder of Pro Funnel Builder, a blog in which he shares his passion for sales funnel, lead generation, and digital marketing. He also documents what he learns to help others avoid making costly mistakes that he's made - saving money!