The 13 Best Sales Funnel Books Every CEO Must Read In 2024

Categories: Sales Funnel BooksBy Last Updated: December 19, 2023

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Best Sales Funnel Books

If you are looking for the best sales funnel books to read, then this post may help you. By reading the best books on the topic you want to succeed, can scale up your knowledge to the next level!

In this blog post, we’ll share our top picks for the best sales funnel books. Whether you’re a beginner or an experienced marketer, these books will help you take your business to the next level. So what are you waiting for? Start reading!

1. Dotcom Secrets Book

Dotcom Secrets Book

The book “DotCom Secrets” is all about online marketing, and it covers a lot of ground including funnel building. It’s written by Russell Brunson, who is the founder of ClickFunnels, a company that provides software for creating landing pages and other online marketing tools.

Brunson has a lot of experience in online marketing, and he shares all of his secrets in this book. He covers topics such as creating effective landing pages, driving traffic to your website, and converting leads into customers.

There is some good point discussed in this book, we’ve identified. The  following are some of the main points:

  • When it comes to online marketing, you need to be constantly testing and tweaking your campaigns in order to achieve the best results.
  • You need to create a strong offer if you want to convert leads into customers.
  • Your website’s design is important, and you need to make sure that it’s user-friendly and looks professional.

You will also learn to create the funnel strategically. This will be your map to getting the customer from where they are, to where you want them to be.

The funnel you’ll learn to build is a process that will guide the prospect through different stages of awareness and decision-making so that they eventually buy or use what you’re offering. It’s also one of the most important aspects of online marketing, and it’s something that you’ll need to get right if you want to be successful.

Overall, the book is well written and provides a lot of useful information. If you’re interested in online marketing, then “DotCom Secrets” is definitely worth reading.

Get the Book for Free Read Dotcom Secrets review

2. Expert Secrets Book

Expert Secrets Book

We’ve chosen the Expert Secrets book in this list. This book is all about helping people find their voice and share their message with the world. The writer is Russell Brunson who is an online marketer who knows how to make money. He is the same person who has written the book DotCom Secrets.

Expert Secrets book is ideal for people who are looking for a way to grow their business and find more customers. The author shows his method by showing some case studies in the book. He reveals that most professionals don’t really spend time with their potential customers, which means they can never know if there is any demand for what they offer.

This includes companies like doctors, lawyers, mechanics, restaurants and so much more! For example, We found one company where someone had reached out to them through email marketing because he was interested in hiring them but wasn’t quite sure how much it would cost him or whether they were suitable for his needs at all.

The book offers valuable information on how to use the internet in order to promote your business, using lead magnets and funnels. It shows you some tools that are available for free online (for example Facebook) that can be great for marketing your business once you know how to use them.

Basically, the writer wants people to understand that there’s no need for you to regret not starting up a business because it will cost you less than $10 per day (most of the necessary things come free when you sign in).

The book also reveals some secrets in Internet Marketing which help beginners find their way around this field.

Get the Book for Free | Read Expert Secrets review

3. Traffic Secrets Book

Traffic Secrets Book

Traffic secrets book is about the long-term strategy of how to attract traffic. It is for anyone who wants their site to become more popular and influential.

There are many different online businesses that you can use for your website or blog, but the writer of the book focuses on internet marketing, affiliate program, and earning money online, although the contents of this book are not just about that alone. It is about building relationships with people by writing helpful content for them.

The Traffic Secrets Book includes three major sections: Traffic Acceleration (Getting Traffic), Traffic Conversion (Turning Traffic Into Customers), and Traffic Monetization (Converting Your Audience Into Profit).

We have noticed that a lot of people are getting more traffic, but they’re not making money from it. The Traffic Secrets Book will show you how to change all that. You will learn how to find profitable affiliate programs, create high converting sales letters, set up a system for automatically monetizing your traffic and so much more.

According to our observation, this book will help you to make better sales funnel and other useful assets that’ll speed up your income. You’ll get all the info at one place by reading this book. The key points of this book are:

  • Build a relationship with the reader by writing helpful content.
  • Learn how to choose profitable affiliate programs which you can promote in your articles.
  • How to create high converting sales letters that will sell your products or services for you.
  • How To Set Up A Traffic Monetization System That Will Work For You 24/7
  • And much more.

Overall, this book is a great resource for anyone looking to increase their traffic and conversions. It is filled with actionable steps that you can apply right away to see results. If you are looking to take your online business to the next level, then this book is a must-read!

We would highly recommend this book to anyone looking to increase their traffic and conversions. It is filled with actionable steps that you can apply right away to see results. If you are looking to take your online business to the next level, then this book is a must-read!

Get the Book for Free Read Traffic Secrets review

4. Sell Like Crazy Book

Sell Like Crazy Book

This book is written by Sabri Suby. He tried to focus on some important factors to increase sales on any business. It is not only about digital marketing, but it also tells a lot about human psychology.

  • The first chapter tells the story of how Sabri went from being a broke university student to becoming a multimillionaire entrepreneur. It is an interesting story that provides some valuable insights into Sabri’s approach to business and sales.
  • Chapter 2: focuses on digital marketing and provides some great tips for improving your website’s search engine ranking, driving more traffic to your site, and converting more visitors into customers. Here come the sales. The strategies he shared here are perfect for conversions.
  • Chapter 3: is all about human psychology, and explains why people buy what they buy, and how you can use this information to sell more products and.
  • Chapter 4: of this book discusses an important topic about sales which will be helpful for the lead. This will be the perfect factor to grow your business, and you can attract more audiences by following this.
  • Chapter 5: contains some deep information about how you should communicate with your prospective customers so that they understand why they need to buy from you instead of from a competitor. This section will be helpful for those who looking for advanced marketing strategies.

Overall, this is a great book for anyone who wants to improve their sales skills and learn how to increase demand for their products.

The best part of this book is where it talks about Human Psychology. This includes some points like:

  • People buy what they can’t have! (Exclusivity).
  • People buy because others are buying! (Social proof).
  • People buy when the price is right! (Value Pricing).

This book tells us how we can increase the number of buyers by following some strategies like:

  • Increasing The Number Of Visitors To Your Website.
  • How To Convert More Visitors Into Sales (Conversion Rate Optimization).
  • Creating A Demand For Your Product (Marketing & Advertising).
  • And much more.

Get the Book Here Read Sell Like Crazy Review

5. The Sales Funnel Book

Sales Funnel Book

The Sales Funnel Book is a great read for those looking to increase their business through marketing automation. The book provides an in-depth look at the different aspects of the sales funnel and how to optimize each step for maximal return on investment.

It also offers tips on setting up marketing automation systems that will help streamline the process. This bestseller business book is jam-packed with information on how to create sales funnels.

You’ll be unable to look away from the drawings, copywriting rules, and scripts in the work. The Sales Funnel has several effective sales techniques that will help you make more money for years to come.

In less than a hundred pages, the author goes through channel construction theories as well as provides examples and models. The material above is highly relevant and useful – something you don’t encounter very often while reading typical guides.

Overall, The Sales Funnel Book is an informative guide that is packed with valuable advice on leveraging marketing automation to grow one’s business. Readers who are new to marketing automation will find this book especially helpful, as it provides a comprehensive overview of the subject.

Experienced marketers will also benefit from the book’s insights, as it offers a fresh perspective on ways to improve their marketing efforts. Highly recommended!

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6. The 1-Page Marketing Plan

Page Marketing Plan

The book discusses a Marketing Plan that is just one page long, as opposed to the typical multi-page marketing plan.

In this article, we will summarize the main points of the 1-Page Marketing Plan and offer insights below.

1. The marketer should know who their customer is and think about what they care about. They should also make a list of all of their customers’ problems or needs – e.g., pain points or obstacles that prevent them from fulfilling objectives.

This process allows them to prioritize which problems they want to target first, based on whether those problems affect more customers than others (i.e., have a wider impact).

It also allows for better alignment with marketing strategies because it means that marketers will know which problems they should focus their marketing efforts on.

2. The marketer should create a simple matrix using the list of customer problems and then classify each problem according to its impact (i.e., whether it is high, medium, or low) and effort required to solve them (i.e., easy/difficult).

After this, you’ll have a better idea about what your current level of competency is for each solution-problem combination based on where those fall in the matrix.

3. Marketers should choose one marketing challenge to work on at a time and develop a 1-Page Plan for addressing it. The plan should include the specific steps that will be taken, who will be responsible for each step, what resources are needed (e.g., people, money, tools), and when the steps need to be completed.

4. It’s also important to track progress and revise the 1-Page Plan as necessary. This is done by setting key performance indicators (KPIs) for each step in the plan and then measuring how well those are being met. If they’re not being met, then the marketer needs to revise the plan accordingly.

We found this book very useful for those who want to keep their marketing efforts condensed and straightforward. The 1-Page Marketing Plan is a great way to focus on what’s important for the customer and the business.

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7. Network Marketing Secrets Book

Network Marketing Secrets Book

This is best for people who want to learn network marketing and affiliate marketing. If you plan to learn affiliate marketing, learn network marketing first.

What makes this book different from other Network Marketing books?

The most important parts in this book are broken down in a way that people can implement them step by step. Most of the time you get long text results in nothing if you cannot learn them step by step so then this book is good for people who want to get into network marketing

In this book, you will get a brief discussion about what network marketing is and what it can do for you. You will also get a step-by-step guide on how to set up your business, find customers, and increase your income.

The book goes into detail about how to find a good company to work with and how to determine if that company is a scam or not. You will also learn about the different types of compensation plans and how to create a residual income stream.

Overall, this book is filled with helpful information for those looking to get into network marketing. It is easy to read and provides step-by-step instructions that can be implemented immediately. We would highly recommend this book to anyone looking to start or improve their network marketing business.

Get the Book for Free | Read Network Marketing Secrets review

8. Five Figure Funnels Book

Five Figure Funnels Book

This book is written by Michael Killen. He showed a detailed step-by-step guide about how to create great sales funnel to grow up your sales to sky-high.

In this book, you will know about how to create sales funnel, choose the product which you want to sell, how to design the first page of your site, and prepare for launch. This book is written with practical guidelines so that even people who are newbies can follow it easily.

The main point of the book is to give a good concept about the structure of a sales funnel which will be helpful for creating a better website.

The main point of this book is that you should have different styles of sales funnel depending on your product. For example, if you sell information products then You can’t launch the same way as selling physical products.

Hook: The hook of the article is that there is also an ebook with this book so it is very helpful for people who want to start their career as a marketer. So if they know about creating a sales funnel then the rest will be easy.

The main idea or concept of the Five Figure Funnels Book: You need excellent content to achieve success in web business. So this book prepared basic guidelines about how to research top-performing content on the internet and write it as an article.

  • How to integrate email marketing into landing pages – Most people use the “Sign Up” or “Get Access” type of form to get subscriber’s email addresses. Killen suggests using a two-step opt-in process that will make it more likely for people to subscribe.
  • How to set up an automated follow-up system – Killen provides great information about creating an effective automated email sequence that can help you convert more prospects into customers.

In total, you will get the complete guide by following the five-figure funnels, and you can get great profit from it.

Get the Book Here

9. Lead Funnels – Ebook

Lead Funnels

If you’re looking to create a lead funnel that will help you consistently convert more leads into customers, then “Lead Funnels – Ebook” is the perfect read for you. The book is written by online marketing expert, Russell Brunson, who shares tips and techniques for creating powerful lead funnels.

The author starts off the book by sharing the four key steps of a successful lead funnel: attract, engage, qualify and close. They then provide in-depth explanations of each step, along with real-world examples and case studies. You’ll learn how to create high-converting lead capture pages, write effective email copy, design irresistible offers, and much more.

One of the best things about this ebook is that it doesn’t just provide actionable information. There are also numerous tools and resources for you to use, including templates, swipe files, examples, worksheets, and checklists.

If you face any difficulties at any point you can easily go to the extensive resource section. The key theme of the book is that if you want to increase your business’ revenue, then you need to build automated lead funnels.

Today’s consumers are very savvy and it’s difficult for companies to get their attention. By building lead funnels, businesses can offer prospects exactly what they want in an automated way, which makes it more likely that they will convert into paying customers.

Overall, “Lead Funnels – Ebook” is an excellent resource for anyone looking to create a lead funnel that will help them increase their business’ revenue and this book is well-written and packed with actionable information, tools, and resources.

If you’re looking to increase your business’s online presence, then we highly recommend you read this book.

Get sales funnel book Pdf | Read Lead Funnels review

10. Invisible Selling Machine

Invisible Selling Machine

The term “Invisible Selling Machine” also discusses a five-step approach. Unlike Five Figure Sales Funnels, however, the five stages described in this book focus on email marketing.  It also doesn’t require any coding or design skills.

The first stage is building your email list. You need to have a large enough list of people who are interested in what you have to offer so that you can make sales. The second stage is creating an automated email sequence.

This is a series of emails that go out to your subscribers on a pre-determined schedule. The third stage is setting up your lead capture pages.

These pages allow you to capture the contact information of people who are interested in what you have to offer. The fourth stage is creating your offer. This is the thing that you’re going to sell your subscribers. The fifth and final stage is driving traffic to your lead capture pages and offers.

The main idea that the book gets across is that anyone can make a six-figure income from running an internet business. In fact, most of the steps can be automated so you don’t even have to do much work yourself.

In conclusion, this is a good book for anyone who wants to get started with email marketing. The author does a great job of explaining each concept and gives specific examples throughout the book.

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11. New Sales Simplified

New Sales Simplified

This book on sales funnels teaches you a new way to think about how to deal with consumers. You’ll know basic customer behavior and how to deal with them.  You should buy this book if you need to learn how to manage a sales process.

Sales Funnels is a training manual on how to sell things, whether it’s your product or service, the way you would go about selling them changes. The author of “New Sales Simplified”, Mike Weinberg, shares lessons he learned when he was in the business of selling copiers and other big equipment.

Specific tips mentioned in this book are:

  • Focus on getting people who already know what you do to be advocates for your company.
  • Focus on making easy-win customers (people who like you will spend their own money with little resistance).
  • Find ways where even if they don’t want what you’re selling they can still benefit by using something you’re selling; and finally, always be closing.

One of the most interesting takeaways from this book is that it’s not about manipulating people into buying something they don’t want, but rather finding a way for them to buy what they do want in a way that benefits them as well.

Weinberg does a great job of illustrating his points with real-world examples to make this book an easy read. Overall, the book describes in-depth how sales funnels work and what you can do in order to close customers.

Get the Book Here

12. Copywriting Secrets Book

Copywriting Secrets Book

Copywriting that is of high quality helps buyers to think about the product long after they’ve left your site. It’s also a great method for sellers to increase consumer awareness of their brand.

The Copywriting Secrets Book is a great resource for individuals who want to improve their skills in this area. The author, Jim Edwards, has many years of experience in the field and is known for her work with the company Copy Hackers.

The book covers a wide range of topics related to copywriting. These include how to create headlines that capture attention, write persuasive body copy, and design landing pages that convert visitors into buyers. Each chapter includes examples and exercises that help you to put the concepts into practice.

One of the things that we like best about this book is the focus on testing and experimentation. Jim encourages you to try different techniques to see what works best for your audience.

He also provides tips for how to improve your writing style by learning from the masters of a copy. The book is divided into ten chapters. It also includes screenshots and examples that make it easy to understand the concepts being presented.

Joanna has done a good job of making this content accessible without dumbing it down. This means that even experienced professionals will find something new inside its pages.

Overall, we highly recommend The Copywriting Secrets Book for anyone looking to improve their skills in this area. It’s a great resource that is packed with information and tips that you can put into practice right away.

Get the Book for Free Read Copywriting Secrets review

13. Funnel Hacker’s Cookbook

Funnel Hacker’s Cookbook

This book has all the information you’ll need to start your first marketing funnel. Small company owners may also learn more about Sales funnels and how to increase sales in Funnel Hacker’s Cookbook.

The book has a total of 246 pages, and it’s separated into 8 chapters. The author, Russel Brunson, is also the founder of ClickFunnels, which is a company that sells software for creating marketing funnels.

Russel Brunson is known as one of the world’s top experts on funnel marketing, and this is evident in the contents of this book. The book will teach you about funnel marketing, and it provides a high-level overview of what funnel marketing is and how it works.

If you’re completely new to funnel marketing, then this will give you a good foundation on which to build further knowledge.

Overall,  the book is well written and provides a lot of value. However, it’s not a complete guide to funneling marketing. If you’re looking for a more comprehensive guide, then you may want to check out some of Russel Brunson’s other books on the topic.

Keep in mind that this book is a great introduction to funnel marketing, and it’s perfect for people who are just starting out.

We’d highly recommend this book to anyone who wants to learn about funnel marketing. It’s well written and provides a lot of value. And if you’re new to funnel  marketing, then this is the perfect book for you.

Download Pdf version for free | Read Funnel Hacker’s Cookbook review

What Books Do We Like The Most?

If you are confused that where to start then you need to first think about a small portion of the skill.

Funnels are viewed differently by each author. To gain a multi-dimensional perspective on both breadth and depth, read as many authors’ ideas, models, and examples as possible.

Copywriting Secrets is a book that you’ll want to go back to again and again if you want to utilize the power of copywriting.

Knowledge may be found in books, and it’s never been more fascinating or less difficult. When you read Sell Like Crazy, you’ll discover cutting-edge ideas that can help you earn a significant income.

Russell Brunson’s Secrets series of books is also great. Each book focuses on a certain topic, and after reading the three volumes in the Dotcom Secrets, Expert Secrets, and Traffic Secrets series, you’ll have a strong understanding of how to generate sales into a successful funnel.

The goal of this book is to provide you with the tools, tactics, and resources you need to master your own domain. It’s time to get started!

Final Thoughts: Best Sales Funnel Books

There are many good books out there on the subject of sales funnel, but these 13 have been proven to be some of the best.

After reading this blog post, you should know that if you want a better understanding of how your customers think and what they need to buy or sell then here are 13 great resources for learning more about it.

Disclosure: We are an independent ClickFunnels Affiliate, not an employee. We receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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About the Author: Ashraful Islam

Ashraful Islam is the founder of Pro Funnel Builder, a blog in which he shares his passion for sales funnel, lead generation, and digital marketing. He also documents what he learns to help others avoid making costly mistakes that he's made - saving money!