GoHighLevel Unlimited vs Pro: Which Plan Delivers More?
Choosing the right plan for your marketing automation platform can make a significant difference in your agency’s efficiency and growth. The GoHighLevel Unlimited and Pro plans both offer powerful features, but they target different operational scales and business goals.
In this article we compare these two plans side‑by‑side, highlight key differences, point out who benefits most from each, and help you make the best decision based on your agency size, business model, and growth ambitions.
What is GoHighLevel Unlimited Plan?
The Unlimited plan is tailored for agencies and consultants who manage multiple clients under one roof. It provides unlimited client accounts (sub‑accounts) and full access to core marketing and CRM features for a flat monthly fee.
This plan is ideal for service-based agencies looking for predictable costs and powerful automation without needing advanced SaaS features.
What is GoHighLevel Pro Plan?
The Pro plan includes all features of Unlimited plus additional “SaaS mode” features—such as white‑label mobile apps, built-in billing for clients, advanced API access—that allow agencies to productize their service into a software offering.
This plan is perfect for agencies aiming to scale operations and generate recurring revenue while offering a branded client experience.
GoHighLevel Unlimited Plan Price ($297/month)
The Unlimited Plan costs $297 per month and is perfect for agencies or freelancers managing multiple clients. It offers unlimited sub-accounts, automation tools, and CRM features with fixed pricing — no per-client fees.
Key Features:
- – Unlimited client accounts
- – White-labeled desktop app with custom branding
- – Full CRM, funnel, and automation suite
- – Call tracking and AI workflows
- – Flat monthly cost without hidden charges
GoHighLevel Pro Plan Price ($497/month)
The Pro Plan costs $497 per month and is ideal for agencies wanting to launch their own SaaS platform. It includes everything from the Unlimited Plan plus SaaS Mode and mobile app branding.
Key Features:
- – SaaS Mode to resell GoHighLevel
- – Branded mobile app for iOS & Android
- – Integrated Stripe billing for subscriptions
- – Advanced API and integrations
- – Scalable solution for large teams or enterprises
GoHighLevel Unlimited vs Pro: Key Differences
The GoHighLevel Unlimited vs Pro comparison highlights the major distinctions that help agencies choose the right plan. Both plans provide unlimited client sub-accounts, powerful marketing automation, and advanced CRM features.
However, the Pro plan includes additional capabilities like SaaS mode, branded mobile apps, automated client billing, and full API access, making it ideal for agencies looking to scale into a software-based service model. Choosing between the two depends on whether your focus is primarily service delivery or building a scalable SaaS business.
Client Accounts (Sub-Accounts)
In both plans, agencies can manage unlimited client sub-accounts, making it easy to handle multiple clients under a single platform. The Unlimited plan allows agencies to focus on managing and automating marketing campaigns for each client efficiently.
The Pro plan also includes this capability but adds support for SaaS features, enabling clients to self-signup while keeping everything automated. This means Pro is better suited for agencies that want to combine client management with a software-reselling business model.
White-Label Branded Mobile App
The Unlimited plan allows agencies to brand their desktop and web app interface, but the mobile application remains GoHighLevel branded. This is sufficient for agencies focusing on service delivery via desktops. On the other hand, the Pro plan provides a fully white-labeled mobile app, offering clients a complete branded experience across all devices.
Agencies using Pro can present a polished, professional image to clients, reinforcing their brand identity and enabling mobile accessibility for end-users.
SaaS Mode & Client Billing
The Unlimited plan does not include SaaS mode or automated client billing. Agencies must manually rebill clients for usage or subscriptions, which can be time-consuming.
In contrast, the Pro plan enables SaaS mode, letting agencies resell the platform under their own brand. It also integrates automated billing systems such as Stripe, allowing clients to subscribe, pay, and manage accounts independently, making it ideal for recurring revenue models and scalable operations.
Advanced API & Integrations
While the Unlimited plan offers standard integrations and basic API access, which covers most marketing workflows, the Pro plan provides full API access and advanced developer tools. This allows agencies to customize workflows, connect external applications, and build more complex marketing solutions. Agencies aiming to create highly tailored client experiences or develop add-on tools will benefit from the expanded flexibility in the Pro plan.
Profit on Usage (Rebilling)
Agencies using the Unlimited plan can rebill clients at cost but cannot add a margin on usage like texts, emails, or other services. In contrast, the Pro plan allows agencies to set a markup on client usage, creating a scalable profit model. This feature is particularly valuable for agencies seeking to grow revenue without manually adjusting charges or relying on separate invoicing systems.
Monthly Price Point
The Unlimited plan is priced at approximately $297 per month, offering all essential tools and unlimited client accounts at a predictable cost. The Pro plan costs around $497 per month, but it includes all Unlimited features plus SaaS mode, white-labeled mobile apps, automated billing, and advanced API access. The higher investment is justified for agencies looking to scale into SaaS and generate recurring subscription revenue while maintaining full brand control.
GoHighLevel Unlimited vs Pro: Comparison Table
Choosing between the GoHighLevel Unlimited and Pro Plan depends on your business goals — whether you want a powerful client management tool or a full SaaS resale setup.
Here’s a detailed side-by-side comparison to help you decide:
| Feature | Unlimited Plan | Pro Plan |
| Monthly Price | ~$297/month | ~$497/month |
| Sub-Accounts (Client Accounts) | Unlimited sub-accounts allowing you to manage many clients from a single dashboard. | Unlimited sub-accounts plus SaaS mode self-sign-up for clients. |
| White-Label Mobile App | Not included — mobile apps retain the platform’s brand. | Fully white-labelled mobile app for iOS & Android included. |
| SaaS Mode & Automated Billing | No built-in SaaS mode or automated billing for clients. | Includes SaaS mode, fully branded client portal, automatic subscription billing. |
| Full API + Advanced Integrations | Basic or standard API/integration access. | Full API access, advanced developer tools, greater customization. |
| Rebilling with Markup | You can rebill usage (texts, emails) only at cost — no markup allowed. | You can add markup on usage (texts, emails, services) and create additional revenue. |
Making the Right Choice: Unlimited vs Pro
Deciding between Unlimited and Pro depends on your current business model and growth ambitions. If you primarily deliver marketing services, manage dozens of clients, and want predictable software costs, the Unlimited plan likely offers the best value.
On the other hand, if you plan to turn your service into a branded software offering, monetize client access, automate billing, and scale into a SaaS business, then the Pro plan provides the infrastructure you’ll need. Good news: you can start with Unlimited and upgrade to Pro later when you’re ready to scale further—your data and accounts remain intact during the transition.
Who Should Choose the Unlimited Plan?
The Unlimited plan is best for agencies, freelancers or consultants managing multiple client accounts, offering done‑for‑you marketing services.
Businesses focused on using the platform’s automation, CRM and funnel‑building features, rather than selling software access.
Mid‑sized operations wanting fixed monthly software costs without per‑client charges.
Agencies not immediately needing a branded mobile app or advanced billing/reseller features.
- Suitable for agencies prioritizing client service delivery over SaaS monetization.
- Ideal for teams wanting predictable monthly costs.
- Great for users leveraging automation and funnel features extensively.
Who Should Choose the Pro Plan?
The Pro plan is tailored for agencies or SaaS entrepreneurs who want to offer the platform to clients under their own brand, with self‑sign‑up and recurring subscriptions.
Businesses aiming to build a software‑as‑a‑service (SaaS) model on top of GoHighLevel, rather than only doing client marketing.
Agencies needing advanced integrations, custom APIs, branded mobile apps, and higher flexibility for complex tech stacks.
Enterprises or large agencies with many clients and high value per account, where monetizing usage and scaling efficiently is critical.
- Perfect for agencies building subscription-based revenue models.
- Supports complex tech setups and client self-service.
- Enables branding and professional presentation via mobile apps.
FAQ – GoHighLevel Unlimited vs Pro
Q: What is the main difference between Unlimited and Pro?
A: The Unlimited plan is designed for agencies focused on service delivery with unlimited client accounts, marketing automation, and CRM features. The Pro plan includes all Unlimited features but adds SaaS mode, automated client billing, a white-labeled mobile app, and full API access, allowing agencies to scale into software-based services and generate recurring revenue efficiently.
Q: Which plan is suitable for small agencies or freelancers?
A: Unlimited is ideal for small to mid-sized agencies or freelancers managing multiple client accounts. It provides all essential tools for marketing automation, client management, and campaign delivery at a fixed monthly cost without the complexity of SaaS features or mobile app branding.
Q: Can agencies upgrade from Unlimited to Pro later?
A: Yes. Agencies can upgrade at any time, and all client accounts, data, and automation workflows remain intact. Upgrading provides access to SaaS mode, white-labeled mobile apps, advanced integrations, and automated client billing, enabling agencies to scale their operations and revenue models.
Q: Are client sub-accounts unlimited in both plans?
A: Yes. Both Unlimited and Pro allow agencies to create unlimited sub-accounts for clients. This feature ensures agencies can manage multiple clients efficiently and leverage automation tools across all accounts.
Q: Does the mobile app include branding in both plans?
A: No. Only the Pro plan includes a fully branded white-label mobile app. Unlimited users can brand the desktop/web app but the mobile experience will display GoHighLevel branding.
Q: How does profit on client usage differ between plans?
A: Unlimited agencies can rebill at cost, whereas Pro agencies can apply markups on texts, emails, or other usage, allowing for scalable, automated revenue generation.
Q: How do pricing structures differ?
A: Unlimited costs around $297/month and is ideal for fixed service delivery, while Pro costs around $497/month and is designed for agencies aiming to scale SaaS offerings, mobile app branding, and automated billing.
Conclusion
Choosing between GoHighLevel Unlimited and Pro depends on your agency’s business model and growth goals. Unlimited delivers robust marketing automation and unlimited client accounts at a predictable cost, ideal for service-focused agencies.
Pro offers SaaS mode, white-labeled mobile apps, advanced integrations, and automated billing, perfect for agencies scaling into a software-based service model. Evaluate your needs carefully to pick the plan that aligns with your growth strategy.
