Complete List of GoHighLevel Features (Updated 2025)
Managing a business across different platforms can feel overwhelming, especially when your website, customer communication, and marketing tools are all scattered in separate places. GoHighLevel helps eliminate that complexity by bringing everything together inside one streamlined system.
Whether you’re a beginner or an experienced marketer, the platform offers tools that help you build pages, automate processes, and manage customers with ease. This introduction gives you a quick look at what makes GoHighLevel such a powerful all-in-one solution, and the sections ahead highlight the most valuable features you can use to grow your business efficiently.
GoHighLevel Features
GoHighLevel brings every essential marketing and business automation tool under one platform so users don’t have to rely on multiple external apps. From website building to CRM, appointment management, automation, and communication tools — everything is fully integrated. This helps businesses save time, reduce chaos, and streamline growth effortlessly.
Let’s Check All Features.
Drag-and-Drop Website & Funnel Builder
GoHighLevel includes a simple drag-and-drop page builder that lets users create polished websites, funnels, and landing pages without any coding knowledge. You can customize layouts, add forms, insert buttons, and design conversion-focused pages within minutes. This feature is ideal for businesses that want complete creative freedom but prefer a beginner-friendly interface.
Key Points:
- No coding skills required
- Highly customizable layouts
- Perfect for landing pages, funnels & full websites
Smart Appointment Booking & Calendar Integration
The built-in appointment system allows customers to book meetings based on your availability. It syncs with Google Calendar to prevent scheduling conflicts and ensures both parties get instant reminders. This feature works perfectly for service-based businesses, agencies, coaches, and consultants who rely on appointments to generate revenue.
Key Points:
- Real-time calendar sync
- Automatic reminders
- Eliminates double-booking issues
Team Management & User Permissions
GoHighLevel lets you add multiple users and assign them specific permissions. This helps businesses manage teams, give selective access, and maintain better control over who can edit funnels, handle leads, or view analytics. It’s a great way to collaborate and organize your workflow efficiently.
Key Points:
- Add unlimited team members
- Control access levels
- Better workflow organization
Custom Forms for Lead Capture & Client Intake
You can create fully customizable forms to collect customer data, onboarding details, or pre-booking information. These forms integrate seamlessly into landing pages, websites, and appointment scheduling. The responses are saved directly inside your CRM, making follow-up faster and more organized.
Key Points:
- Custom fields & design
- Integrated with CRM
- Ideal for lead intake
High-Converting Landing Pages
GoHighLevel’s landing page builder is optimized for conversions, offering pre-made templates, mobile-friendly layouts, and customizable sections. Whether your goal is lead generation, product sales, or event sign-ups, you can create targeted landing pages that attract attention and drive action.
Key Points:
- Conversion-focused templates
- Fast customization
- Mobile-optimized designs
Multichannel Messaging: SMS, Email & More
The platform supports SMS, email, and other messaging channels, giving you multiple ways to communicate with leads and clients. You can automate reminders, promotional messages, and follow-ups. This helps businesses stay connected with customers using the channel they prefer.
Key Points:
- SMS + Email automation
- Multiple communication channels
- Great for follow-ups & promotions
Marketing Automation & CRM Pipeline
Let’s check out the main automation features.
GoHighLevel allows you to build automated workflows for lead nurturing, appointment reminders, onboarding, and sales follow-up. Its CRM system tracks every customer interaction and helps you manage the sales pipeline visually. You can see exactly where each lead stands and take action at the right moment.
Key Points:
- Visual sales pipeline
- Fully automated workflows
- Lead tracking made simple
Reputation & Review Management
With GoHighLevel, you can automatically send review requests after a service is completed. Positive reviews build trust, attract new customers, and strengthen your online presence. This feature is especially valuable for local businesses looking to improve their Google ranking.
Key Points:
- Auto-send review requests
- Improve Google reputation
- Build customer trust easily
Unlimited Contacts & Sub-Accounts
The platform supports unlimited leads, customers, and even multiple business accounts under one dashboard. Agencies can create sub-accounts for each client, while growing businesses can manage multiple brands or locations without paying extra for each one.
Key Points:
- Unlimited leads & contacts
- Ideal for agencies
- Manage multiple brands
Insights, Reporting & Analytics Dashboard
GoHighLevel provides real-time reports on leads, appointments, conversions, and overall campaign performance. The analytics dashboard helps you measure what’s working, identify weak points, and make data-driven decisions that strengthen your marketing strategy.
Key Points:
- Real-time reports
- Track conversions & leads
- Data-driven decision making
GoHighLevel Price
GoHighLevel offers tier-based pricing designed for individuals, small businesses, and agencies. The platform typically includes Starter plans for basic CRM and funnel building, while higher plans unlock automation, multi-account management, and agency-level tools.
Pricing usually ranges from affordable single-user access to advanced packages that support entire client portfolios. The goal is to provide maximum value with unlimited features that scale as your business grows.
FAQ
1. Is GoHighLevel beginner-friendly?
Yes, the platform is designed so beginners can build websites, funnels, and automations without technical skills.
2. Can I use GoHighLevel for multiple businesses?
Absolutely. Sub-accounts allow you to manage multiple brands or client accounts from one dashboard.
3. Does GoHighLevel replace tools like ClickFunnels or Mailchimp?
Yes. It can replace funnel builders, email platforms, CRM tools, appointment software, and more.
4. Is there a free trial available?
GoHighLevel often provides a trial period, depending on the plan and promotion.
5. Can I automate SMS and email sequences?
Yes. GoHighLevel supports full automation workflows for both SMS and email.
Conclusion
GoHighLevel stands out as a powerful all-in-one platform that simplifies business management by combining website creation, CRM, automation, and communication tools in one place.
Instead of juggling multiple apps, businesses can streamline their operations and focus more on growth and customer relationships. Whether you’re an agency, coach, or local business owner, the platform offers flexibility and scalability to meet your needs.
With its wide range of features and automation capabilities, GoHighLevel becomes a reliable solution for building systems that save time and increase revenue efficiently.
