How to Build Effective Sales Funnel for B2B Business
Many wholesale traders are earning a lot of revenue by utilizing the sales funnel for b2b. Currently, the b2b platform has also come online. Because of this, wholesale sales are also being done here.
Funnel marketing is now so huge that all kinds of merchants are coming online. In this era of technology, people like to shop online.
It has a pretty good side. Large volume order is available at a very low cost in marketing. So those who wholesale online, should know what this ‘sales funnel for b2b’ thing is. Even if you have no idea about it, don’t worry. It is our job to introduce you to new ideas of the funnel.
Today we will discuss an exceptional sales funnel. Here is an insightful discussion on how the sales funnel works on the b2b platform.
How To Build A Powerful Sales Funnel For B2B Business?
Basic B2B Sales Funnel
Actually, all the sales funnels work on the same system. There is no exception to the b2b platform. No matter how you create a sales funnel, you need to adhere to some core basics. There are basically five basic cores in the b2b sales funnel.
The 5 cores that make up the b2b sales funnel are –
- Awareness
- Consideration
- Preferences
- Purchase
- Loyalty
Fast Stage: Awareness
You have to start with Awareness. You can create awareness about your product by marketing in different ways. However, in the beginning, you can choose a unique marketing method. As men are more interested in new things.
Your content should be in the form of questions. Like, does a horse die from a snake bite? Or, Is plastic harmful to the sea? Public Awareness should be created with such question-based content.
The more you will inform the public, the more interested they will be. If you succeed here, buyers will surely move to the next stage of your funnel. Remember that the better the content here, the better for you.
Second Stage: Consideration
This step is for branding. This is where you introduce your brand to the people. In this case, you will highlight your company’s service, product quality, after-sales service to these vendors. In addition, if the buyer is a foreigner, please clear the payment method, LC, shipping cost, transportation, labor cost, etc.
In this stage, your branding is the key. Introduce your brand to people. In addition, explain to the buyer why he or she will have to take your product.
If you can finish the consideration stage this way, it will be easier to make sells. The better you can present your product through content, the more your customers will come to it, and the branding will also increase in value.
Third Stage: Preferences
Being at this stage means that the buyer has decided to buy from you. He now understands that your quality, service, etc. are better than others. As a result, he gave you a priority for preference. Customers will then see your terms and conditions and make a transaction. So everything on this page has to be very clear.
However, clear the payment method, return policy too. The clearer these sections are, the more likely you are to get sales at the preference stage. The buyer will decide to do b2b with you after considering everything.
Fourth Stage: Purchase
In this step, the buyer has purchased the product from you. That means you’ve snatched a buyer from your rivals. Creating your B2B Sales Funnel is successful. After that, even more, buyers can come through it. You can offer him a variety of bonuses, commissions, etc. This is how your brand will spread. So this stage is very crucial for your brand.
The b2b platform means a huge sale. Your responsibility does not end once the purchase is made. Those who have purchased the product from you should be nurtured so that they will become your frequent buyers.
The main purpose of creating a sales funnel is to convert it into a purchase. Success in these steps means you have ended a funnel successfully.
Fifth Stage: Loyalty
We have repeatedly said that if your service is good, the same customer will come back. If you can provide everything properly, he will come to you to buy the same product or something else. In marketing, it is called a ‘frequent buyer’.
Since you are providing good service in this sector, try to give them loyalty. It could be a referral bonus, a voucher, or a discount. When he realizes that you are appreciating him, he will never leave your service and go anywhere else.
In addition, to increase buyer, you can also launch a referral system. If you deprive someone of loyalty, you will surely lose the buyer.
Critical Steps In A B2B Sales Funnel
There are several critical steps in the b2b business. If you are not careful in these, the possibility of taking a loss is almost but sure. So, should you be afraid of these steps to create a B2B sales funnel?
Of course not. There is a solution to every problem. With a little care, these crucial steps can be easily completed. So to know what these critical steps are, read some more points below.
Who is your Dream Customer?
You might sell a product that has different levels of buyers. But your product needs to be marketed to a specific category without marketing to everyone; with whom your product matches the most because they need it more.
Otherwise, if you do the marketing for everyone, your costs will increase. So rather than running behind multiple horses at the same time, run behind only one. Only then you will be able to achieve your goal. Sales funnel marketing at b2b is very similar to this. You need to find the answer to some questions. For example:
- Who are your customers?
- What kind of problems do they have?
- What can you do to solve their problems?
After finding the answers to these questions, you will get the right customers. The first thing to do is to solve their problems. When you recommend them to buy something with a solution, they will easily buy it. As the visitor once benefited from you.
However, you need to follow the HOOK method to get the buyer’s attention. HOOK is the method that forces you to get hooked into a specific task. That means you will have to pay attention to that task, excluding everything.
If you provide the public with a HOOK, you have to do some simple tasks.
- Title
- Attractive heading
- Image
- Video
Lead Generation
In the first stage, you have to generate lead. No one will buy from you if you push the product first. So you have to introduce your brand to everybody slowly. This is a very easy thing to do. You can highlight your brand identity through various blogs, forums, videos, audio, live, etc. Explain to everyone why your brand is good. You can also give many tips on business.
Offer customers a free sample by offering a subscription to email. Then you will send a sample to those who have subscribed. And this is your lead generation. There are various other methods of generating leads. You can use other methods to generate leads also.
Lots of leads can also be generated by solving human problems. Even products can be sold to them too. Your goal will be to collect leads of people who really want to work with business. If you can collect a smart amount of leads, there is a good chance of sales. Then you can do good business in b2b.
Lead Nurturing and Qualification
The lead you have collected now needs to be nurtured. It should be converted into a quality lead by nurturing. Otherwise, there will be no profit to spend money on collecting leads. There are many methods of lead nurturing. Two methods are very popular among them.
First of all, you can nurture leads by using campaign. This method works great. Secondly, nurturing by approaching drip marketing. This second method is also very useful.
It can take up to 84 days for the primary lead to become a quality lead. So there is no need to be impatient. To nurture these leads, you need to take excellent care of them. You have to be at their side to solve their problems.
When they understand that you are available for everything, they will easily buy your product. At the time of nurture, you must see who has a genuine interest in your product. You will exclude those who do not have that.
By choosing this way, you will get a quality lead. Then just wait for them to convert. This stage is very crucial, so everything in this stage has to be handled patiently.
The First meeting
Even when marketing online, many deliver products offline. Since b2b sells are on a large scale, the buyer may come to your office to shop. At the first meeting, explain everything to the buyer. In addition, do not make any mistakes in welcoming him.
The biggest thing for you is to arrange a mutual trust between the two. When he trusts you, he will easily place big orders. To get a good buyer, the office getup should also be kept beautiful.
Everything has to be organized. And at the first meeting, treat the buyer as if you are giving him the highest priority. As a result, the buyer will be convinced and will decide to buy a product from you.
Closing the Sale
You are on the last stage in the b2b sales funnel. Now all is left is for your customer is to place an order. Here you have to handle everything smartly. As even at the very last minute, your deal can be canceled due to indiscretion. So, no mistake can be made in the final step.
The buyer will then order your product. Sales will be closed after payment is made. This way, the cycle will go on. After the deal is completed, your job is to help the buyer in getting the goods. For that, the buyer will be satisfied and will order again. Thus you have successfully pulled the end of a sales funnel. Now your pocket is filled with the hard-earned dollar.
Retention And Referrals
Ending the deal with the buyer does not mean that your responsibility has ended. Remember that the buyer is the core of the business. If you don’t have a buyer, you can do nothing even after spending billions of dollars.
So you can arrange for referrals and retention to attract your customers.
Temp him to buy again with special bonuses, vouchers, discounts, etc. Moreover, offer him if he buys another product, you will get a bonus.
You will see that he is marketing your product to ten other potential buyers. Each of them will bring ten more and this trend will continue. If you can perform this step properly, you will have to get frequent and referral buyers.
ClickFunnels is a Website and Sales Funnel Builder for Entrepreneurs
ClickFunnels is a complete sales funnel making software. It can do almost all the sales funnel related work. ClickFunnels is also best in creating a sales funnel at b2b. Here too, its performance is quite commendable. Campaign setup, lead generation, copywriting, etc. can be done with it.
ClickFunnels is an automatic funnel software. It will do in an instance what takes a human thousand of years to do. The great benefit of ClickFunnels is that you can easily integrate third-party software into it. This tool is quite popular among funnel marketers, and its inventor is Russell Brunson.
Here are some examples of what can be done with ClickFunnels:
- Quickly Build Sales Funnels That Convert!
- Smart Shopping Cart With 1 Click Upsells!
- Email and Facebook Marketing Automation!
- Everything Organized In One Simple Dashboard!
B2B Sales Funnel Examples
We had a long discussion about the B2B sales funnel so far. Now let’s give some examples of the B2B Sales funnel. Only then the matter will become clearer.
Webinar Funnels
Webinar funnel is becoming very popular day by day. Webinar funnels are mainly used to teach something using live feed. Those interested in taking part in the course, generally buy tickets in advance. At a fixed time, the instructor comes live and explains everything. Through the webinar funnel, a lot of upsells and down sells can also be made.
Two successful webinar funnels are:
Opt-In Page Funnel
This funnel is designed to give a basic idea about something. Through this, the visitor is gradually taken to the lead generation. This page contains a lot of information. The visitor enters to find out more.
- Marketing Secrets Black Book is a good example.
Product Launch Funnel
Many have product launch funnels. In this case, the buyer is informed about the product launching in different ways. First Time Product Launching gives a wide variety of offers, so everyone wants to buy it.
A good example of such funnels are:
Final Words
At present, it is likely to fail if everything is not done strategically in b2b. So we have cleared everything up about it very well. We hope that nobody has any hesitation in any more about the sales funnel for b2b.
If the sales funnel for b2b is done wholesale business, there is a very good chance of succeeding. So this digital marketing can be applied to your business. Today’s tutorial is done here. Next, We will come up with another funnel strategy. Until then, stay tuned.
