GoHighLevel Funnel Builder: Complete Review and Buyer Guide
Many businesses choose a funnel builder based on price alone, only to discover later that limited automation and poor scalability slow their growth. GoHighLevel costs more than basic tools, so the real risk is not the fee—it’s whether the platform can support your business long term. This review gives a clear, research-backed answer.
| Platform: | GoHighLevel |
|---|---|
| Trial types: | 14-day standard, 30-day extended partner trial |
| 30 Days Trial: | Available ($0 trial for 30 days) |
| Price: | $97-$297 |
| Discount: | 20% OFF on all plans (save $994/year) |
| Special Offer: | 30-day free trial |
| Cancel: | Anytime from your billing settings before the trial renews |
| Best for: | Agencies, SaaS resellers, local businesses, coaches |
What Can GoHighLevel Funnel Builder Do?
The GoHighLevel Funnel Builder allows you to create complete sales funnels that go beyond simple page design. It connects landing pages, forms, calendars, payments, CRM, and automation into one system.
With this tool, you can:
- Capture leads through opt-in pages
- Nurture leads using automated email and SMS
- Book appointments directly from funnels
- Sell products or services with integrated payments
- Track every lead inside a built-in CRM
Unlike basic funnel tools, GoHighLevel focuses on conversion, follow-up, and long-term customer management, not just page creation.
Who Is This Tool For?
GoHighLevel Funnel Builder is designed for users who need more than just pages.
It is best suited for:
- Digital marketing agencies managing multiple clients
- Freelancers building funnels with automation
- Coaches and consultants booking calls
- Local businesses relying on leads and follow-ups
- SaaS businesses using white-label solutions
It is less suitable for users who only need a single static landing page.
Pros and Cons of Using GoHighLevel Funnel Builder
Pros
- All-in-one funnel, CRM, and automation platform
- Unlimited funnels and pages on most plans
- Built-in email and SMS marketing
- Strong client and agency features
- Reduces dependency on third-party tools
Cons
- Learning curve for new users
- Design flexibility is good, not premium
- Can feel overwhelming for simple use cases
GoHighLevel Funnel Builder Features
Visual Editor
The visual editor uses a drag-and-drop system. You can add sections, rows, columns, buttons, forms, and videos without coding.
It is functional and conversion-focused. While not the most design-advanced editor, it is reliable and fast once learned.
Split Testing
GoHighLevel supports A/B split testing for funnel pages. You can test:
- Headlines
- Layouts
- Call-to-action buttons
This helps improve conversion rates based on real data rather than guesswork.
CRM
Every funnel is directly connected to GoHighLevel’s built-in CRM. Leads are automatically stored, tagged, and moved through pipelines based on actions.
This tight integration is one of the platform’s biggest strengths.
How to Use GoHighLevel Funnel Builder
Step 1 – Create an Account
Sign up for a GoHighLevel plan. Funnel builder access is included by default.
Step 2 – Choose a Template or Start From Scratch
You can use pre-built funnel templates or create a blank funnel. Templates are useful for faster setup.
Step 3 – Add Funnel Steps
Add steps such as:
- Opt-in page
- Sales page
- Order form
- Thank-you page
Each step represents one page in the funnel flow.
Step 4 – Design Your Pages
Use the visual editor to customize text, images, forms, and buttons. Mobile responsiveness is handled automatically.
Add SEO Meta Data
Each page allows you to add:
- Page title
- Meta description
- Social sharing image
This helps with basic SEO and link previews.
Step 5 – Explore the Main Funnel Dashboard
The dashboard shows:
- Page views
- Conversion rates
- Funnel performance data
This makes it easy to identify weak points.
Step 6 – Test and Publish Your Funnel
Preview your funnel on desktop and mobile. Once ready, publish it to a custom domain or subdomain.
Step 7 – Measure Your Sales Funnel Performance
Track:
- Conversion rates
- Drop-off points
- Lead quality
This data helps optimize results over time.
Step 8 – Connect Your Funnel to a Workflow
This is where GoHighLevel stands out. You can connect your funnel to workflows that:
- Send emails and SMS
- Assign leads
- Trigger follow-ups
- Update CRM pipelines
Conclusion
The GoHighLevel Funnel Builder is not just a page builder. It is a full funnel and automation system built for growth-focused businesses.
It requires learning and commitment, but in return, it offers control, scalability, and long-term efficiency. For agencies and serious marketers, it is a powerful and dependable solution.
Frequently Asked Questions
What is a GoHighLevel Funnel?
A GoHighLevel funnel is a structured flow of pages designed to capture, nurture, and convert leads while automatically storing and managing them inside the CRM.
How much does GoHighLevel charge for funnels?
GoHighLevel does not charge per funnel. Funnel builder access is included in monthly plans, which typically start around $97 per month.
How many funnels can I create with GoHighLevel?
On most plans, you can create unlimited funnels and pages, making it suitable for agencies and scaling businesses.
