GoHighLevel Starter vs Unlimited: Which Is Best?
Choose GoHighLevel Starter if you run a single business and want a cost-effective, beginner-friendly solution. Choose GoHighLevel Agency Unlimited if you manage multiple clients or plan to scale your agency. For long-term growth and professional use, Unlimited is the better investment.
Many users struggle to choose between GoHighLevel Starter and Unlimited because the plans look similar but serve very different purposes. Confusion often arises around features, pricing, and client management limits.
This guide breaks it all down clearly. You’ll get side-by-side comparisons, feature highlights, and real-world use cases so you can confidently pick the right plan for your business.
| Platform: | GoHighLevel |
|---|---|
| Trial types: | 14-day standard, 30-day extended partner trial |
| 30 Days Trial: | Available ($0 trial for 30 days) |
| Price: | $97-$297 |
| Discount: | 20% OFF on all plans (save $994/year) |
| Special Offer: | 30-day free trial |
| Cancel: | Anytime from your billing settings before the trial renews |
| Best for: | Agencies, SaaS resellers, local businesses, coaches |
GoHighLevel Starter vs Unlimited: Overview
Both plans are built on the same platform, providing CRM, funnels, marketing automation, and communication tools.
- Starter: Designed for solo businesses or beginners. It is simple, cost-effective, and allows you to test GoHighLevel for one business.
- Unlimited: Built for agencies or multi-client businesses. It includes sub-accounts, white-label options, and advanced automation to scale your operations.
GoHighLevel Pricing Plan
| Feature | Starter | Unlimited |
|---|---|---|
| Price per Month | $97 | $297 |
| CRM & Marketing Automation | ✓ | ✓ |
| Sales Pipeline Management | ✓ | ✓ |
| Reputation Management | ✓ | ✓ |
| Calendars & Appointments | ✓ | ✓ |
| White Label Mobile App | ❌ | ✓ |
| Branded Desktop App | ❌ | ✓ |
| Partner Program | ❌ | ✓ |
| Phone Support | ❌ | ✓ |
| Sub-Accounts | Limited | Unlimited |
| Custom Integrations | Limited | Unlimited |
| Free Trial | 14 Days | 30 Days |
The Starter plan provides essential tools for marketing and business management.
The Unlimited plan expands these features with white-labeling, unlimited clients, and advanced integrations, making it ideal for agencies.
What Is GoHighLevel Starter Plan?
The Starter Plan ($97/month) is perfect for small businesses and solo entrepreneurs just starting with GoHighLevel.
It gives you access to essential marketing and sales features, including funnels, CRM, email/SMS automation, and landing pages.
You can manage unlimited contacts and funnels, making it easy to grow your business without worrying about limits.
Features Included in GoHighLevel Starter Plan
The GoHighLevel Starter Plan is designed to give solo entrepreneurs and small business owners all the essential tools needed to run and grow their business from a single account.
- Workflow Builder: Automate repetitive tasks and business processes to save time and reduce errors. You can create sequences that handle client follow-ups, lead nurturing, and internal task management.
- Campaign Builder: Plan, design, and execute marketing campaigns across email, SMS, and other channels. Monitor results and adjust campaigns for maximum effectiveness.
- 2-way SMS & Email: Communicate directly with leads and customers, allowing them to reply to your messages. This two-way interaction improves engagement and builds stronger customer relationships.
- Pipeline Management: Track leads, prospects, and sales opportunities in one organized dashboard. This helps you monitor progress, identify bottlenecks, and make informed business decisions.
- Landing Page Builder: Create professional, high-converting landing pages and funnels using an intuitive drag-and-drop interface. No coding experience is required, making it easy to build campaigns quickly.
The Starter Plan is beginner-friendly, affordable, and perfect for testing GoHighLevel before scaling. It provides all the core functionality needed to manage marketing, sales, and customer communication efficiently, giving small business owners a strong foundation to grow.
What Is GoHighLevel Agency Unlimited Plan?
GoHighLevel Agency Unlimited is the agency-grade plan for businesses managing multiple clients. It includes all features from Starter, plus advanced functionality designed for scaling operations. This plan is built for agencies, consultants, or marketing service providers who need to manage multiple projects efficiently.
Features Included In GoHighLevel Agency Unlimited Plan
The Agency Unlimited Plan provides all the tools from Starter, plus advanced functionality for managing multiple clients and scaling your agency:
- Unlimited Client Sub-Accounts: Create and manage as many client accounts as needed.
- CRM & Pipeline Management: Track leads, sales, and opportunities across multiple clients.
- Workflow & Campaign Automation: Advanced automation to run complex campaigns efficiently.
- Form & Survey Builder: Collect data and feedback with custom forms and surveys.
- White-Label Desktop & Mobile: Fully brand the platform for your agency or clients.
- Memberships: Build and manage membership sites for clients.
- Team & Permission Control: Assign roles and permissions to team members.
- API Access: Connect with other tools using basic API functionality.
- Chat & Phone Support: Get priority support directly from GoHighLevel.
- Partner Program: Access programs designed to help agencies grow and monetize services.
This plan is ideal for agencies and businesses handling multiple clients, providing scalable, professional tools for marketing, automation, and client management.
Who Should Use GoHighLevel Starter Plan?
GoHighLevel Starter is ideal for users who meet these conditions:
- Running one business or personal brand
- No need for client management
- Wanting a cost-effective, easy-to-use platform
- Learning or testing GoHighLevel before scaling
- Operating with a limited monthly budget
This plan works best for freelancers, coaches, course creators, and local businesses who need a simple, single-account solution.
Who Should Use Agency Unlimited Plan?
Agency Unlimited is recommended if any of the following apply:
- Managing multiple clients or projects
- Running a marketing or automation agency
- Selling recurring services to clients
- Planning future scalability
- Needing team collaboration and white-label branding
Unlimited is a long-term investment for agencies looking to grow, streamline workflows, and manage multiple clients efficiently.
GoHighLevel Starter vs Unlimited: Differences
When comparing GoHighLevel Starter vs Unlimited, the core distinction is scale and purpose. Both plans run on the same platform and share many base tools like CRM, funnels, and automation. However, their scope, flexibility, and business use cases differ significantly. The table below highlights the key differences:
| Feature Category | GoHighLevel Starter | GoHighLevel Agency Unlimited |
|---|---|---|
| Account Structure | Single business account | Unlimited client sub‑accounts |
| Client Management | Not available | Full support for multiple clients |
| Automation Capabilities | Basic workflow automation | Advanced automation and campaign tools |
| White‑Label Branding | Not included | Included (mobile & desktop) |
| Team & Permissions | Basic controls | Advanced team management |
| Support Level | Standard support | Priority chat & phone support |
| Reporting & Analytics | Basic | Enhanced analytics |
| API / Integrations | Basic integrations | More robust integration options |
| Membership Sites | No | Yes |
| Partner Program Access | No | Yes |
GoHighLevel Starter vs Unlimited Price & Value
- Starter: $97/month – Affordable for solo businesses; provides core CRM, automation, and funnels. Ideal for learning the platform.
- Unlimited: $297/month – Higher cost but supports unlimited clients, advanced automation, and white-label branding. Offers significant ROI for agencies managing multiple projects.
In terms of long-term value, Starter is cost-effective for beginners, while Unlimited provides scalable features and professional tools that grow with your business.
Final Verdict
Starter: Ideal for beginners and single-business owners who want a simple, cost-effective platform to manage marketing, sales, and customer communication for one business. It provides all the essential tools without overwhelming new users.
Unlimited: Perfect for agencies, consultants, or businesses managing multiple clients. It offers scalability, advanced automation, white-label branding, and team collaboration, making it a strong choice for long-term growth and professional use.
For most growing agencies and professional users, Unlimited is the smarter investment, delivering flexibility, multi-client management, and the tools needed to scale efficiently while maintaining a high-quality client experience.
Frequently Asked Questions
1. What are the different types of GoHighLevel accounts?
GoHighLevel offers two main plans: Starter, for single businesses, and Unlimited, designed for agencies managing multiple clients.
2. How many sub-accounts can I have on GoHighLevel?
The Starter Plan is limited to one account, while Unlimited lets you create unlimited client sub-accounts.
3. Is GoHighLevel Unlimited better than the Starter plan?
It depends on your needs. For multi-client agencies, Unlimited is the better choice. For a single business or beginner, Starter may be sufficient.
4. Can I upgrade from Starter to Unlimited later?
Yes. Upgrading is seamless, and all your existing data and workflows are preserved.
5. Which plan is better for long-term growth?
Unlimited is ideal for scalability, team collaboration, and managing multiple clients, making it the better long-term investment for growing businesses.
6. Do both plans use the same GoHighLevel features?
Both plans share the core platform features, but Unlimited adds white-labeling, advanced automation, and unlimited client management.
7. Is Starter enough for client work?
Starter works only if you handle a single client or project. Agencies or multi-client operations should use Unlimited to manage workflows efficiently.
